All of it started with a actually good hair day.
Earlier than Matt Newman (aka @mattloveshair) grew to become one among TikTok’s resident hair consultants, he labored as a stylist’s assistant throughout vogue reveals and shoots; however as his freelance gigs got here to a halt in 2020, his boyfriend prompt he attempt making hair movies for enjoyable. Why not, proper?
“I began posting some hair content material, and the primary few concepts didn’t actually click on, however since I blow-dried my hair the primary day to make content material, I made a couple of extra movies because the week went on,” he tells me over the cellphone. (By no means let an excellent blow-dry go undocumented, as they are saying.) “On the finish of the week, the final video I posted bought a couple of hundred thousand views, and I took that and ran with it.”
For the reason that viral TikTok that began all of it (a dry shampoo hack!) Newman’s web page has skyrocketed in recognition—now, over 1,000,000 customers eagerly devour his hairstyling hacks, professional product recs, and, in fact, his bouncy blowout tutorials. Not too long ago, I used to be fortunate sufficient to talk with Newman about the entire above, together with the face masks that bought him by a six-hour flight, the forehead gel he was determined to get his arms on in Europe, and the hair balm that’s 100% well worth the steep price ticket. Beneath, he shares all the things he swears by proper now.