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Renée’s 2021 Yr in Assessment (and a Sneak Peek at 2022)


Hey mates! Arduous to imagine 2021 is about to wrap up and that we’re already headed into 2022. Is it simply me, or have these previous couple of years felt like a little bit of a blur? Loopy occasions!

As a few of you already know, I personal 100% of my firm and have chosen to stay instantly direct-to-consumer as an alternative of promoting by different retailers. One purpose for that is that I would like to have the ability to oversee the manufacturing and distribution of our merchandise to keep up high quality management. Another excuse is that it makes me really feel nearer to our wonderful prospects! I really like with the ability to provide you with all candid insights. So, with out additional ado, a recap of 2021 (and a sneak peek into 2022). 

2021—The place We’ve Been

Renée Rouleau Pores and skin Care Celebrates 25 Years of Enterprise

This previous August, my crew and I kicked off the celebration of Renée Rouleau Pores and skin Care’s twenty fifth anniversary with one other nice annual sale. Twenty-five years in enterprise—I actually can hardly imagine it! It’s troublesome to place into phrases how a lot this milestone means to me. I’m actually grateful. 

In 1996, I took an opportunity and moved to Texas the place I didn’t know a single soul. I opened my first spa and began creating my skincare line, together with my proprietary 9 Pores and skin Sorts. It was scary beginning a enterprise in a brand new place, however wanting again on the chums I’ve made, the great shoppers I’ve met, and the recollections I now cherish, I wouldn’t have it every other means.  

My crew put collectively this wonderful video to indicate the historical past of our firm and the way I bought the place I’m immediately.  

Persevering with to Develop Our Firm’s Philanthropic Department

Giving again has at all times been vital to me, and there was a whole lot of want in our neighborhood after “Icepocalypse 2021.” For many who don’t know, Texas was hit with record-low temperatures that left many with out water or electrical energy for weeks. In the course of the chilly entrance, there was an pressing must get individuals heat and fed. Afterward, many confronted costly house repairs because of burst pipes and flooding. 

Renée Rouleau Pores and skin Care made donations throughout and after the storm in an effort to assist our neighborhood get again on its toes. Donations have been made to Casa Marianella, Austin Space City League, Central Texas Meals Financial institution, and Austin EMS Reduction. As well as, I personally made donations to some households in my East Austin neighborhood who have been notably affected by the storm and wanted assist with very expensive house repairs. 

Along with catastrophe aid, we proudly continued our philanthropic outreach with Tankproof, a company that teaches underserved youngsters who’ve restricted or no entry to a pool easy methods to swim.

We additionally donated to Asian Individuals Advancing Justice in response to the rise in anti-Asian hate crimes.

Lastly, I’m so proud to say that we partnered with Magnificence Adjustments Lives to launch the Renée Rouleau Esthetics Scholarship! Two esthetics college students have been awarded $2,500 every towards their training. The primary spherical of purposes is closed, however regulate our Instagram for spherical two to be introduced! 

Finishing Our Third Profitable “Flovember” 

After Florian—my late husband and our former COO—beat prostate most cancers, he and I began one thing referred to as the “Burpee Problem.” We did this as a part of Movember to boost consciousness for males’s well being. Our total crew began coaching for the burpee problem at the start of November, and on the finish, we had a pleasant competitors to see what number of we may do. For every burpee accomplished, the corporate donated a greenback to the Movember Basis

After Florian handed away from bile duct most cancers 5 years later, I made a decision to maintain the custom going and rename it “Flovember” in his honor. COVID pressured us to adapt, so as an alternative of doing burpees collectively everybody on our crew selected a means wherein to problem themselves for the month of November. Some walked a sure distance every day, some selected to eat more healthy, and I personally determined to work on stretching recurrently to maintain my muscle mass and joints robust. I’m so pleased with everybody pushing themselves to be just a bit more healthy! I do know Florian may be very proud. 

Persevering with to Develop Our Staff

I’m so grateful for my wonderful crew, and I’m much more grateful that we’re able to proceed to rent wonderful staff who assist us turn out to be a good higher firm! This previous yr we have been lucky to welcome three new crew members:

  • Kaylee, in-house videographer
  • Kaitlyn, content material editor 
  • Lexi, in-house esthetician and customer support rep

We’re now at 17 staff, and I really like having a small crew as a result of it means all of us get to know one another and collaborate.

Renée Rouleau Joins TikTok

That’s proper, we’re lastly on TikTok! In reality, the very first TikTok I filmed debuted on the jumbotron in Occasions Sq.—an actual pinch-me second. They are saying if you can also make it in New York, you can also make it wherever!

Persevering with to Have Award-Profitable Merchandise in Our Line

I created every product in my line to unravel sure issues and assist individuals obtain pores and skin that makes them really feel assured. After I see evaluations or get messages from prospects telling me how a lot our merchandise have modified their pores and skin, I keep in mind why I do what I do and really feel actually grateful. To have these merchandise acknowledged with an award is simply the cherry on prime!

Listed here are among the awards I’m proud to say Renée Rouleau Pores and skin Care gained this yr:

Placing Out 44 New Weblog Posts

I’ve at all times been about training, so my weblog may be very close to and expensive to me. I by no means need to simply promote merchandise to individuals, I additionally need to share what I’ve realized to allow them to higher perceive easy methods to care for his or her pores and skin. I believe that is so vital, particularly contemplating what number of choices there are on the subject of skincare today. It’s all about being a extra knowledgeable client!

To get you began, right here have been the 5 hottest posts I printed this yr:

I Was Invited to the Marie Claire Energy Journey

The Marie Claire Energy Journey is an all-female networking occasion that’s held yearly, and I used to be honored to be invited this yr. I bought to meet so many wonderful ladies together with CEOs, executives, founders, and celebrities. It was two days of sincere dialog and galvanizing audio system that left me feeling re-energized and really excited for what’s to come back. 

Our Warehouse Saved Issues Operating With 99.9% Accuracy

Anybody who’s ordered a bundle prior to now yr is aware of issues have been…rocky, to say the least. Our warehouse crew labored carefully with our carriers to maintain issues working easily and continued to please our prospects with unparalleled velocity and accuracy when it got here to delivery their orders.

We Launched a New SKU—the Barrier Restoring Equipment

After the success of our Fast Response Detox Equipment for breakout management, I needed to place collectively a equipment for individuals who expertise dryness, redness, or irritation, particularly throughout these winter months. The Barrier Restoring Equipment consists of three merchandise that give deep hydration and construct up your pores and skin’s pure moisture barrier.

2022—The place We’re Going

New Merchandise within the Works

Product growth is without doubt one of the most fun components of my job, and I can’t wait to share all the pieces we’ll be engaged on in 2022! For now although, right here’s a sneak peek.

Proper now, I’ve two merchandise within the last phases of client testing and packaging design, and so they’ll be launching in 2022. One is a model new sort of cleanser, and the opposite is a delicate sharpening scrub that features a small quantity of exfoliating acids. 

As well as, we’ll be reformulating two of our present merchandise. Like most companies, we encountered provide chain points this previous yr. We’re making some modifications primarily based on this and since I’m at all times searching for methods to enhance, I believed this transitional interval can be a very good likelihood to re-evaluate and see if we needed to replace any of our formulation. After weighing all of the choices, I made a decision each Whole Eye Restore Creme and Triple Berry Smoothing Peel may benefit from a bit “facelift.” As lots of , our triple berry peel has sadly been out of inventory for some time now as a result of our provider now not had entry to one of many key substances. We’ve been working arduous to get it again for you, and you may look ahead to a brand new and improved system in 2022. 

Launched Textual content Messaging

It hasn’t formally been introduced but, however we now supply unique content material by way of textual content message! We’ll be ramping this program up all year long, however you’ll need to be sure you signal as much as obtain useful pores and skin ideas instantly from me. You’ll even be the primary to listen to about new product launches and gross sales.

To enroll, textual content GLOW to +1 (866) 848-0284.

Subscriptions Launching Quickly

You requested, and we listened. We’ll be launching a subscription program on our web site this yr. This implies it’ll be even simpler to restock your favourite merchandise earlier than you run out, plus you’ll save a bit cash!

In order that’s among the issues happening with me and my firm. I need to thank every one in all you for one more nice yr. I really like with the ability to share these updates with you and admire you being alongside for the trip. Cheers to what was, what’s, and what can be!




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