For a lot of many years, whether or not it was from a tv industrial, a newspaper commercial, a yard signal, or from our signature gold blazers, CENTURY 21 Actual Property had grow to be a family title. We’ve been sharing the tales of our #relentless, who’ve been part of our development and momentum, all through the many years, and although every recount was completely different, there have been consistencies from each story.
As a model, we’ve been intentional from the beginning, in defying mediocrity and delivering the extraordinary to those that are amongst our ranks. This mindset is carried all through our associates and has impacted the lives of those that search to realize the dream of homeownership, all through the world. We’ve regarded for tactics to push the bar and set the usual, and disrupt the true property trade with unconventional partnerships, progressive advertising and marketing, and by providing instruments which have helped our associates greater than sustain with the developments in an ever-changing market.
OJ Rodriguez, of CENTURY 21 Citrus, bought his first franchise in 1998 after which, fifteen years later, acquired one other franchise that opened in 1972. Altogether, he’s celebrating #121wins with 49 years in and CENTURY 21 Citrus topped 2020 within the high 5 for the state of California. After we spoke with OJ about what he remembers most in regards to the 2010s, with out hesitation, he shared, “A monumental second was most likely after they did the rebranding.”
OJ’s says the branding was extra than simply a good suggestion. He believes it was a strategic transfer, and it’s given brokers an edge in at the moment’s aggressive market.
Over the many years, OJ says he’s seen the evolution and development of the model. By way of ads, yard indicators, and the advertising and marketing collateral made accessible for associates, OJ shared that the brand new branding has a contemporary and luxurious really feel that, he says, has helped him attain an prolonged market.
“Everybody thought-about the previous brand tried and true. In my view, attempting to enter luxurious will probably be simpler as a result of the rebrand appears extra like a luxurious model brand than you understand.”
Within the trendy digital age, OJ says, the refresh was wanted and helps him sustain with the instances. From the colours to the wordmark, to the step and repeat patterns, he’s embraced the brand new design and is trying ahead to the continued momentum of the model for the following decade.
Make sure to verify again in for the final decade we are going to cowl, on this sequence, as we proceed to share the tales of our associates who’ve skilled the evolution of the model all through the many years. #OurBrandofRelentless