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Actuality TV Brokers Share Their 3 Suggestions For Standing Out In Actual Property


Actuality stars and Douglas Elliman brokers Lisa Simonsen and Kelly Bensimon shared suggestions at Inman Luxurious Join, that allowed them to construct careers on the display and in dwelling gross sales.

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Over the past 20 years two issues have converged: Actuality TV and actual property.

The listing of exhibits that includes brokers is lengthy however  Douglas Elliman brokers Lisa Simonsen and Kelly Bensimon have had a front-row seat; Simonsen has appeared in two seasons of Kendra Sells Hollywood on Discovery+, whereas Bensimon was an everyday solid member of Bravo’s The Actual Housewives of New York Metropolis for 3 seasons.

Consequently, the 2 girls’s careers haven’t essentially adopted a conventional trajectory. However on stage at Inman Luxurious Join Tuesday, they each stated that alongside the way in which they’ve realized a mess of classes about how to achieve the aggressive world of dwelling gross sales.

Listed here are the ideas they shared:

Discover the suitable brokerage

Each Simonsen and Bensimon work for Douglas Elliman and so they each repeatedly stated their brokerage has been a key to their success.

Bensimon even went as far as to say that on her first day she did a $7 million deal and by the top of her first week she had generated $15 million in gross sales quantity. And discovering the suitable firm to work with was a key to having that type of success.

“I actually really feel fortunate,” she stated.

Pictured from left are moderator Gary Gold, Lisa Simonsen and Kelly Bensimon at Inman Luxurious Join Tuesday. Credit score: AJ Canaria of Moxiworks

Optics matter

Simonsen joked through the session that “everybody in New York has their dealer’s license.” It’s an exaggeration, however the level is that there’s an immense quantity of competitors in actual property and those that succeed have to face out.

For a small group of brokers that may imply showing in actuality TV exhibits. However even for brokers who aren’t on display, it has to imply being sensible about public-facing issues, similar to social media.

“I feel particularly this present day, the place media is so necessary, optics are so necessary,” Bensimon stated, including later that “on the finish of the day you must leverage your individual networks.”

Don’t be afraid to say no

Bensimon and Simonsen each work with high-end purchasers and so they each stated these purchasers could be demanding. However often it’s necessary to inform purchasers that they will’t have precisely what they need always.

“Generally purchasers want to listen to no as a result of they’ll belief you extra,” Bensimon stated.

Simonsen agreed saying it’s not essential to be current 24 hours a day, seven days every week for purchasers. Doing so could also be tempting, particularly when working with purchasers on the excessive finish of the worth spectrum, however at a sure level, it ceases so as to add worth.

“There should be boundaries,” she added.

Bensimon added that studying to set boundaries is a part of working smarter, not tougher.

“Working sensible,” she stated, “is de facto actually necessary.”

E mail Jim Dalrymple II




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